Nowadays Google Pay users in the U.S. can now send money to GPay users in India , Google said on Tuesday, making its first push into the remittances market.
The company has partnered with Western Union and Wise, both of which have integrated their services into Google Pay. Josh Woodward, director of Product Management at Google, told TechCrunch in an interview that the company is kickstarting its cross-border payments feature with India and intends to expand this worldwide by the end of the year.
“As we do with a number of Google products, we will test, learn and iterate and then start scaling,” he said.
As part of the partnership, Western Union will power cross-border payments on Google Pay in over 200 countries, while Wise — formerly known as TransferWise — will extend the support in over 80 countries.
When Google Pay users in the U.S. attempt to send money to someone in India or Singapore, they will be informed about the exact amount that the recipient will receive. From within the Google Pay app, users also get to choose which payments provider — Wise or Western Union — they wish to use and how long it would take for the recipient to receive the money.
Woodward said the company picked India in part because of how crucial they are in the remittances world.The remittance feature currently allows only Google Pay’s U.S. users to send money to those in India and — and not the other way around.
India was the largest receiving country for remittances in 2019, receiving more than $80 billion in the year, according to the World Bank. The U.S., meanwhile, is the largest sender. Eventually, Google intends to enable fully cross-border remittances worldwide.
Businesses on GPay in the U.S. can’t send money to individuals or businesses in India, for instance.(Also worth noting: The cross-border payments is only available for person-to-person payments.)
The partnership with Google will help Wise and Western Union to expand their presence in several markets and more aggressively compete with rivals such as PayPal, which has a wider reach (but has struggled to make inroads in India). Wise and Western Union will shoulder the liability and risk.
Citi analysts wrote. Nearly 250 million people across the world send over $500 billion in cross-border remittances annually, a report by Citi said last month. But the space is ripe for disruption. “The fees are extremely high. It is embarrassing that we have not solved this issue so far,” Global average cost for sending money is around 6.5%.
Western Union said in a statement that receivers will pay no charges and will get the exact value in their local currency as chosen by the user in the U.S. Wise said it will charge the actual foreign exchange rate and additional transfer fees, which will wary from country to country.
In either case, Google will not levy any additional fee to customers. Also, until June 16, Western Union will offer unlimited free transfers when sending money with Google Pay, and Wise will make the first transfer free for new customers on transfers up to $500.
President of Western Union Product and Platform, in a statement Shelly Swanback Said “The pandemic continues to have a devastating impact on communities, customers and colleagues in many parts of Asia, especially in India and Latin America. This convenient channel will help people continue supporting one another in these trying times as they reimagine how they can pay and move money worldwide,”
Tuesday’s announcement comes months after Google redesigned the GPay app in the U.S., and made a push into banking services with checking accounts feature from lenders such as Citi.